Business Development Strategy on Traditional Coconut Oil (Lengis Tanusan) Production during the Covid-19 Outbreak

نویسندگان

چکیده

Covid-19 outbreak leads to various issues in the traditional coconut oil business. A low-level purchasing power, production of oil, and poor marketing skill contribute hindrances running This study aimed investigate business development strategy during Sulang Village. Eight key informants participated this study. Data was collected through in-depth interview, documentation, observation analyzed SWOT dan QSPM analysis. Results revealed that internal factors play as strength factor were unique savory taste while weakness low outbreak. The external identified opportunity its close location Paksebali Pasek Gunaksa market. threat found healthy lifestyle tended recommend a fatty food diet. According alternative analysis, there 11 strategies developing maintaining Consignments with merchants around Tukad Yeh Unda selected priority maintain improve Strategies listed expected be recommendation for owners manage their

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ژورنال

عنوان ژورنال: Soca : Jurnal Sosial Ekonomi Pertanian

سال: 2021

ISSN: ['2615-6628', '1411-7177']

DOI: https://doi.org/10.24843/soca.2021.v15.i02.p11